Coach Websites · DACH · 99ersstudio
Warm. Precise. Built to convert — without pressure. For business, life, and leadership coaches across the DACH region.
Stock photos of someone on a mountaintop. No real portrait, no recognizable personality. Coaching is a relationship — if visitors can't see the coach, they don't book.
Newsletter here, free PDF there, discovery call buried at the bottom, Instagram top right. Five competing calls-to-action equals zero conversions. The rule: one CTA per viewport.
Missing imprint for sole traders (§19 UStG small business clause). Facebook Pixel running without a proper consent banner (TTDSG §25). Coaching promises that edge into health claims (HWG §3, German Medicines Advertising Act). Cease-and-desist risk on all three counts.
Beautiful words, but the appointment booking is three clicks deep. 60% of coaching inquiries start on a smartphone — without an immediate mobile booking path, you lose the lead in seconds.
Three principles that every S-Tier coaching site shares — from Marie Forleo to Sabine Asgodom.
The professional portrait is the first thing a visitor perceives — and the single most important conversion variable. No photo means no coaching offer that lands. Paired with it: one transformation sentence that says who you help, what changes, and in what timeframe.
Testimonials as narrative transformation stories (before / after / concrete numbers / timeframe) — not generic praise. They appear in a deliberate scroll sequence, one by one — never a wall of quotes all at once. Each testimonial builds on the one before.
The discovery call is reachable in ≤ 2 clicks. On mobile (60% of coaching inquiries), the CTA button is always in the visible area — no scrolling required. On desktop, the magnetic-cursor effect draws the pointer toward the booking button, the way a great conversation draws people in.
Most coaching websites run Facebook Pixel without a functioning consent banner. Every piece of data stored on a user's device (cookies, pixels, analytics) requires prior active and voluntary consent. We deliver a TTDSG (German Telecommunications and Telemedia Data Protection Act)-clean solution — no tracking script loads before real consent. An equal-weight reject button on the first layer. No dark patterns.
Coach is not a regulated profession — but the imprint still has to be correct: §5 DDG (German Digital Services Act), small business notice (§19 UStG) where applicable, VAT ID where present. And: the coaching ↔ therapy disclaimer is required (HeilprG, HWG §3, German Medicines Advertising Act) — not buried in the terms, but as a visible design element that signals professionalism.
No Google Fonts. No external analytics without consent. System fonts, self-hosted video, privacy policy under GDPR Art. 13 — delivered complete, not as an afterthought. For coaches with client data protection obligations, this is not a bonus feature: it is the foundation of a credible online presence.
Each demo is a complete example site for a fictional DACH coach — different design languages, the same principle: warmth with precision.
Coach as the hero — a warm portrait fills half the viewport width, transformation headline with outcome and timeframe, scroll-reveal of client stories, clear discovery-call CTA.
Referenz Marie Forleo, Jay Shetty, Luisa Zhou
Demo ansehenCredibility-forward — client logos, certifications, KPI band (figures from real coaching practice), structured program overview, case-study cards for HR and C-suite.
Referenz Brendon Burchard, Sabine Asgodom, Dr. Petra Bock
Demo ansehenAll demos: fictional coaches, DACH context, noindex. Your own site will feature your portrait and your client testimonials.
The coach's face is the first element in viewport 1 — not background decoration, but the foundation of conversion.
Text-reveal, scroll-reveals for testimonials, magnetic cursor on the CTA. Warm, not showy — via the conversation-flow profile.
No Google Fonts. Humanist sans-serif stack for body text, display serif for transformation headlines — zero CDN requests.
Discovery call reachable in ≤ 2 clicks. Mobile-first: booking CTA visible without scrolling. Calendly integration available on request.
Equal-weight reject/accept button, granular toggles, no dark patterns. No tracking pixel fires before the consent event.
§5 DDG complete, small business notice §19 UStG, coaching-therapy distinction as a visible design element.
Specific transformation quotes (before/after, numbers, timeframe) — no generic praise. Scroll-reveal sequence.
Sitemap.xml, robots.txt, OpenGraph, JSON-LD structured data for LocalBusiness / Person. Core Web Vitals optimized.
One-time project fee. No hidden costs. Maintenance packages optional.
€ 1,900
one-time
€ 5,900
one-time
from € 9,500
on request
Maintenance packages (optional)
We learn about your coaching niche, your audience, your transformation promise. 30 minutes, free of charge, in English or German. Analysis of your current online presence and competitive context.
Design system, typography pairing (humanist sans + display serif), color concept within the warm plum-cream-amber palette, page structure. One design direction, review, sign-off.
Built in Astro with motion integration (conversation-flow), complete imprint and privacy policy, disclaimer, contact form, SEO foundation. Daily progress updates via Loom.
Cross-device testing on iPhone + Android + desktop, Lighthouse audit, deployment guide or direct deployment. Revision rounds included.
Tell us about your coaching practice. We respond within 24 hours.
Response time
Within 24 hours
Discovery call
Free, 30 minutes, in English or German
Coaching is not a substitute for psychotherapy or medical treatment. If you are experiencing mental health concerns, please consult a qualified therapist or physician. — We help coaches communicate this distinction clearly and in a way that builds trust.
